Research · Contract terms · By Max Benz, Founder298 vendor agreements · Read 2026-10-21

The Auto‑Renewal Trap

We read the standard customer terms of 298 SaaS vendors to find out how early a business has to say “we’re not renewing”, and what happens if it doesn’t.

How many days before renewal you have to give notice

213 auto-renewing contracts that state a notice period. Further left means earlier.

65Any time111–14 days615–2910230 days431–591660 days990+ days← earlier · · · renewal date
Each square is one vendor. Hover or tab through for names. 60 days or more

01  /  What we found

  1. 0198%

    of the 230 contracts with public renewal terms renew on their own. Doing nothing means paying for another term.

  2. 0230 days

    is the median notice period among auto-renewing contracts that state one. 131 of 213 require notice at least 30 days before the term ends.

  3. 0325

    vendors ask for 60 days or more. The longest: 90 days (Birdeye, Culture Amp, Deel, Hotjar, Miro, Optimizely, Personio, Proofpoint, Vena).

  4. 0480%

    of contracts let the vendor raise the price at renewal. Only 21 cap the increase, and 11 write an increase into the terms by default.

  5. 0558%

    say an order form can change these defaults. If you signed one, the deadline that counts may be in that document, not the public terms.

02  /  Clauses that stand out

SentinelOne

Miss the deadline, pay 20% more

“If Customer does not provide a timely notice of non-renewal or issue a Purchase Order for the Renewal Subscription Term, then the Fees for the Renewal Subscription Term shall be calculated at 120% of the most recent Purchase Order(s)”

Master Subscription Agreement, version of Oct 8, 2026

Mixpanel

A 7% increase at every renewal, by default

“Upon commencement of each renewal term, the fees payable shall automatically increase by seven percent (7%) over the fees payable during the immediately preceding Subscription Term.”

Terms of Use, last updated June 2, 2026

Miro

90 days, even for self-serve plans

“each Subscription Term will renew for successive 12-month periods, unless either party gives the other party notice of non-renewal at least 90 days before the current Subscription Term ends.”

Terms of Service, effective Sept 1, 2021 (current version)

03  /  By category

Where you need to decide earliest

Share of auto-renewing contracts in each category that require notice 30 days or more before the term ends. Categories with at least five vendors.

Communications

median 30d · max 60d · n=6

100%

HR & payroll

median 30d · max 90d · n=18

94%

Security & IT

median 30d · max 90d · n=20

85%

Customer support

median 30d · max 90d · n=17

82%

Finance

median 30d · max 90d · n=21

76%

Data & analytics

median 30d · max 90d · n=16

75%

Sales & CRM

median 30d · max 60d · n=19

53%

AI & automation

median 1d · max 30d · n=13

46%

Developer & infrastructure

median 8d · max 60d · n=20

45%

Collaboration

median 3d · max 90d · n=33

42%

Marketing

median 1d · max 90d · n=24

42%

Design & web

median 0d · max 0d · n=6

0%

04  /  Your deadline

When do you have to cancel?

Based on each vendor’s public terms. Your order form can set a different notice period, so check it before you rely on this date.

15Five’s standard terms ask for notice 30 days before the term ends.

Pick a vendor and the date your subscription renews. We count back to the last day you can still say no.

05  /  Every vendor

The full table

Download CSV

Open a row to see the clause in the vendor’s own words.

Auto-renewsPrice at renewalSource
Customer supportYes90 days+8% "Innovation Fee" at each auto-renewalTerms and Conditions
HR & payrollYes90 daysnot statedGeneral Terms
HR & payrollYes90 daysmay increaseDeel Platform: Terms of Service
Data & analyticsYes90 dayscapped (cap: greater of 3% or annual CPI increase)Contentsquare Master Service Agreement (Version 2025.1, June 2025)
CollaborationYes90 daysmay increaseMiro Terms of Service (self-serve and reseller customers)
MarketingYes90 daysmay increaseOnline Software Subscription Agreement (Terms of Service Agreement)
HR & payrollYes90 dayscapped (cap: 5% (never above list price))General Terms and Conditions (GTC)
Security & ITYes90 daysnot statedProofpoint Customer Agreement
FinanceYes90 daysnot statedMaster Subscription Agreement Terms and Conditions (MSA Terms and Conditions VOA)
Security & ITYes60 daysmay increaseTerms of Use
HR & payrollYes60 daysmay increaseTerms of Service
Sales & CRMYes60 dayscapped (cap: 10%)General Terms and Conditions (GTC)
Data & analyticsYes60 daysnot statedFivetran Master Subscription Agreement
Data & analyticsYes60 days+7% if features stay the sameFullstory Terms and Conditions
Sales & CRMYes60 daysnot statedGong Terms and Conditions
Developer & infrastructureYes60 daysmay increaseMaster Services Agreement
HR & payrollYes60 dayscapped (cap: 5%)Terms of Service
FinanceYes60 dayscapped (cap: not more than 7% during a Renewal Period (cap falls away if multi-year special pricing lapses on a shorter renewal))Subscription Services Agreement (Terms)
Developer & infrastructureYes60 daysmay increaseTerms of Service
Sales & CRMYes60 daysmay increaseTerms of Use
Data & analyticsYes60 days+7% per year at renewalSisense Fusion Master Subscription Agreement
Sales & CRMYes60 dayscapped (cap: 10% unless different pricing notified at least 90 days before)Terms of Service
CommunicationsYes60 days+7% at auto-renewalVBC Global Terms of Service Agreement
MarketingYes60 days+10% on limited-quota plansTerms and Conditions (Wingify, v4.0)
MarketingYes60 daysnot statedTerms of Service (Paid Version)
CommunicationsYes45 dayscapped (cap: CPI (percentage increase in the Consumer Price Index during the prior twelve months))Service Agreement
Customer supportYes45 daysmay increaseSubscription Service Agreement
Customer supportYes45 daysnot statedGainsight PX Terms And Conditions
Data & analyticsYes45 daysmay increaseQlik Customer Agreement
HR & payrollYes30 daysmay increaseMaster Subscription Agreement
HR & payrollYes30 daysmay increaseTerms and Conditions of Service for RUN Powered by ADP Online Services
CommunicationsYes30 daysmay increaseAircall.io, Inc. Terms & Conditions v6.10
Developer & infrastructureYes30 daysnot statedTerms of Service
Security & ITYes30 daysmay increaseTerms & Conditions
Sales & CRMYes30 daysmay increaseTerms of Service
CollaborationYes30 daysmay increaseAsana Subscriber Terms
HR & payrollYes30 daysnot statedCustomer Terms of Service
FinanceYes30 daysmay increaseAvalara Service Terms and Conditions (Version 3.0, current)
FinanceYes30 daysmay increaseMaster Subscription Agreement (Rev. 8.1, Dec. 2025)
MarketingYes30 dayscapped (cap: 7%)Main Subscription Agreement
MarketingYes30 daysmay increaseTerms of Use Agreement
HR & payrollYes30 daysnot statedServices Agreement
Sales & CRMYes30 daysmay increaseMaster Subscription Agreement (Terms and Conditions)
CollaborationYes30 daysmay increaseClickUp Terms of Service
MarketingYes30 daysmay increaseTerms of Service
Security & ITYes30 daysmay increaseDashlane Business Terms
CommunicationsYes30 daysnot statedDialpad Terms of Service
Data & analyticsYes30 daysmay increaseDomo Service Agreement
Security & ITYes30 daysmay increaseTerms of Service - Subscription Agreement
CollaborationYes30 daysmay increaseDropbox Services Agreement (teams)
CollaborationYes30 daysmay increaseTerms of Service (07-2026)
HR & payrollYes30 daysmay increaseTerms and Conditions for companies
Developer & infrastructureYes30 daysnot statedTerms of Service
Security & ITYes30 daysmay increaseFreshworks Terms of Service
Customer supportYes30 daysmay increaseFreshworks Terms of Service
Customer supportYes30 daysmay increaseSoftware-as-a-Service (SaaS) Agreement
AI & automationYes30 daysmay increaseTerms of Use
Developer & infrastructureYes30 daysmay increaseGitLab Subscription Agreement
Customer supportYes30 daysmay increaseGorgias Master Subscription Agreement
CollaborationYes30 daysmay increaseTerms of Service
HR & payrollYes30 daysnot statedMaster Subscription Agreement
Customer supportYes30 dayscapped (cap: 5% above published fees charged in the preceding calendar year)Terms of Service
Customer supportYes30 daysmay increaseHelp Scout Terms of Service
Developer & infrastructureYes30 daysmay increaseMain Services Agreement (Salesforce/SFDC, served at heroku.com/policy/tos)
HR & payrollYes30 daysmay increaseHiBob Customer Subscription Terms & Conditions
Data & analyticsYes30 daysnot statedTerms of Service
Security & ITYes30 daysnot statedHuntress Labs Terms of Service (Subscription Services and Platform)
Sales & CRMYes30 daysmay increaseTerms of Service
Customer supportYes30 daysmay increaseIntercom Terms of Service
MarketingYes30 daysnot statedMaster Services Agreement
AI & automationYes30 dayscapped (cap: greater of 5% per year or CPI increase (unless otherwise specified in written notice sent at least 30 days before renewal))Software as a Service Agreement (Version 5, Business plan)
HR & payrollYes30 daysmay increaseTerms of Service
Security & ITYes30 daysmay increaseDirectory-as-a-Service Agreement (DAASA) Terms
FinanceYes30 days+10% at each renewal, after discounts are removedMaster Subscription Agreement (standard, non-US)
Security & ITYes30 daysmay increaseKeeper Terms of Use (Business/Enterprise Customer Agreement)
MarketingYes30 daysmay increaseKlaviyo Terms of Service
Security & ITYes30 daysnot statedTerms of Service
Customer supportYes30 dayscapped (cap: up to 5%)Master Subscription Agreement (Seat Based)
Security & ITYes30 daysmay increaseLastPass Terms of Service for Business Customers
HR & payrollYes30 dayscapped (cap: CPI-U (prior 12 months) + 5%)Terms of Service
Data & analyticsYes30 daysmay increaseTerms and Conditions
CollaborationYes30 daysmay increaseLucid Software Inc. Terms of Service
Developer & infrastructureYes30 daysmay increaseTerms of Service (Sinch Email / Mailgun)
CollaborationYes30 daysnot statedMicrosoft Product Terms - Program Agreement Supplemental Terms (Online Services Renewal for Microsoft Customer Agreement)
CollaborationYes30 daysmay increasemonday.com Terms of Service
MarketingYes30 daysmay increaseMoz Pro and Moz AI Explorer General Conditions
FinanceYes30 dayscapped (cap: not more than 5% per annum)Navan Terms of Service
FinanceYes30 daysmay increaseNSGBU Transactional Subscription Services Agreement (US) v061526
Developer & infrastructureYes30 daysmay increaseTerms of Service (paid use; online)
CollaborationYes30 daysmay increaseNotion Master Subscription Agreement
Security & ITYes30 daysnot statedMaster Subscription Agreement (online terms, MSAQ1FY26)
AI & automationYes30 daysmay increaseTerms of Service
Sales & CRMYes30 daysmay increaseOutreach Terms of Service
Developer & infrastructureYes30 daysmay increaseTerms of Service (Customer Terms of Service)
Sales & CRMYes30 daysmay increaseMaster Services Agreement
FinanceYes30 daysmay increasePilot Terms of Service and Subscription Agreement
FinanceYes30 dayscapped (cap: HICP/CPI-indexed, not more than 5% annually)Pleo Master Service Agreement (UK)
Customer supportYes30 daysmay increaseTerms of Service (Version 7.0)
FinanceYes30 daysmay increaseTerms of Service
FinanceYes30 daysnot statedRamp SaaS Agreement
Security & ITYes30 daysmay increaseMaster Software and Services Agreement
FinanceYes30 daysmay increaseStarter Plan Terms of Service (Master Terms and Conditions)
HR & payrollYes30 daysmay increaseTerms of Service (General Terms)
CommunicationsYes30 daysmay increaseRingCentral Terms of Service (US)
HR & payrollYes30 dayscapped (cap: greater of 5% or CPI-U (User-based fees; only if prior term >= 1 year, same scope/payment terms, no User reduction))Customer Terms of Service Agreement
Data & analyticsYes30 daysmay increaseTerms of Service
FinanceYes30 daysmay increaseSage Intacct Terms of Service (US)
Sales & CRMYes30 daysnot statedMain Services Agreement
Security & ITYes30 daysmay increaseTerms of Service
Security & ITYes30 days120% of last order if notice is missedSentinelOne Master Subscription Agreement
MarketingYes30 daysnot statedTerms and Conditions (Section 12 Subscription Term, Renewal and Termination)
CollaborationYes30 daysnot statedSalesforce Main Services Agreement + Slack Supplemental Terms
CollaborationYes30 daysmay increaseSmartsheet User Agreement
Security & ITYes30 daysmay increaseTerms of Service
FinanceYes30 daysnot statedGeneral Terms and Conditions of Spendesk (customers)
Data & analyticsYes30 daysnot statedTerms of Service
AI & automationYes30 dayssame priceCustomer Terms of Service
Data & analyticsYes30 daysmay increaseSalesforce Main Services Agreement (Tableau governed via Order Form Supplement for Tableau Products)
CommunicationsYes30 days"Renewal Uplift" set in the order formMaster Subscription Agreement
HR & payrollYes30 daysmay increaseTerms and conditions
CollaborationYes30 daysmay increaseTeamwork.com Terms of Service
Data & analyticsYes30 daysmay increaseThoughtSpot Cloud Subscription Agreement
FinanceYes30 daysmay increase (cap: greater of 7% or CPI (automatic increase unless Tipalti gives notice of different pricing))Tipalti Services Agreement
Customer supportYes30 dayscapped (cap: up to 5%)Terms of Use and Sale for Businesses (Version 9.0)
Security & ITYes30 daysmay increaseVanta Master Subscription Agreement
AI & automationYes30 daysmay increaseTerms of Service
AI & automationYes30 daysmay increasePlatform Services Agreement
FinanceYes30 daysmay increaseXero Terms of Use (US)
Customer supportYes30 daysmay increaseTerms of Service
Customer supportYes30 daysmay increaseZendesk Customer Agreement
CollaborationYes30 daysmay increaseZoom Terms of Service
Security & ITYes28 daysmay increaseEnd User License Agreement (EULA)
MarketingYes15 daysmay increaseTerms of Service (General Terms and Conditions)
FinanceYes15 dayscapped (cap: up to 7% above prior-term tier pricing, unless Carta gives notice of different pricing)Master Subscription Agreement
Developer & infrastructureYes15 dayscapped (cap: greater of 9% or prior-12-month US CPI-U increase (orders of 12 months or longer))Master Subscription Agreement
CollaborationYes15 daysmay increaseGoogle Cloud Terms of Service (Section 8.2 GWS Services renewal)
Data & analyticsYes15 daysnot statedHosting Terms of Service
Sales & CRMYes14 daysmay increaseServices Agreement
Sales & CRMYes14 daysmay increaseTerms and Conditions (Plans)
Sales & CRMYes7 daysmay increaseZoho Terms of Service (global General Terms)
CollaborationYes5 business daysmay increaseDocusign Sites & Services Terms and Conditions
CollaborationYes3 business daysmay increaseBox Terms of Service
AI & automationYes1 daysmay increaseTerms of Service
AI & automationYes1 daysmay increaseTerms of Service
Developer & infrastructureYes1 daysmay increaseSelf-Serve Subscription Agreement (PDF)
Developer & infrastructureYes1 daysnot statedSplunk General Terms
MarketingYes1 daysmay increaseTerms of Service
CollaborationYes1 daysmay increaseVimeo Terms of Service
MarketingYesBefore endmay increaseTerms of Service
Design & webYesBefore endmay increaseAdobe Subscription and Cancellation Terms (Creative Cloud for Teams, United States)
MarketingYesBefore endmay increaseAhrefs Terms of Service
Data & analyticsYesBefore endnot statedTerms of Service
CollaborationYesBefore endmay increaseAirtable Terms of Service
Data & analyticsYesBefore endmay increasePlus Plan Addendum (to Amplitude Terms of Service)
CollaborationYesBefore endmay increaseAtlassian Customer Agreement
CollaborationYesBefore endmay increase37signals Terms of Service
FinanceYesBefore endmay increaseBILL Terms of Service (AP & AR)
FinanceYesBefore endmay increasePremium Upgrade Terms (governed by Brex Platform Agreement)
MarketingYesBefore endmay increaseTerms of Use
CollaborationYesBefore endCPI + 3% unless Calendly names another rateCalendly Customer Terms and Conditions
Design & webYesBefore endmay increaseCanva Terms of Use
Developer & infrastructureYesBefore endmay increaseSelf-Serve Subscription Agreement
CollaborationYesBefore endmay increaseSuperhuman Terms of Service (governs Coda)
MarketingYesBefore endmay increaseTerms of Service
Sales & CRMYesBefore endmay increaseTerms of Service
Security & ITYesBefore endmay increaseOnline Order and Payment Terms (with CrowdStrike Terms and Conditions)
CollaborationYesBefore endmay increaseGeneral Terms and Conditions (Doodle Premium)
AI & automationYesBefore endmay increaseTerms of Service (non-EEA)
FinanceYesBefore endmay increaseTerms of Service
Design & webYesBefore endmay increaseFigma Terms of Service (Starter and Professional plans)
Sales & CRMYesBefore endsame priceTerms of Use
AI & automationYesBefore endmay increaseTerms of Service (Superhuman Platform Inc., formerly Grammarly)
Data & analyticsYesBefore endmay increaseHex Terms of Service
MarketingYesBefore endmay increaseHootsuite Self-Serve Terms of Service (+ Online Payment Terms)
Sales & CRMYesBefore endmay increaseCustomer Terms of Service (General Terms)
MarketingYesBefore endmay increaseTerms of Service
Developer & infrastructureYesBefore endnot statedToolbox Subscription Agreement for Businesses and Organizations (Version 4.2)
Security & ITYesBefore endmay increaseAtlassian Customer Agreement
CollaborationYesBefore endnot statedTerms of Use (Section 5B Automatic Renewal)
MarketingYesBefore endmay increaseSocial Media Management Solution Terms of Service
Developer & infrastructureYesBefore endmay increaseTerms of Service
MarketingYesBefore endmay increaseTerms & Conditions
Customer supportYesBefore endmay increaseTerms of Use (Text, Inc., operator of LiveChat)
CollaborationYesBefore endmay increaseAtlassian Customer Agreement (loom.com/terms redirects here)
MarketingYesBefore endmay increaseMailchimp Standard Terms of Use
AI & automationYesBefore endnot statedMaster Services Agreement for Make (Celonis, Inc.)
CollaborationYesBefore endnot statedTerms of Service
Sales & CRMYesBefore endmay increaseTerms of Service
Sales & CRMYesBefore endmay increasePipedrive Terms of Service
Developer & infrastructureYesBefore endcapped (cap: greater of 5% or prior-12-month US CPI-U, applied to then-current standard Pricing (not the discounted rate))Postman Terms of Service
Developer & infrastructureYesBefore endnot statedTerms of Service
Sales & CRMYesBefore endmay increaseTerms of Service
FinanceYesBefore endmay increaseU.S. Terms of Service - QuickBooks Online (Intuit General Terms, Section A)
Customer supportYesBefore endmay increaseTerms of Service
MarketingYesBefore endmay increaseSemrush Terms of Service
Developer & infrastructureYesBefore endmay increaseTerms of Service 3.0.0
Design & webYesBefore endmay increaseShopify Terms of Service (merchant terms)
CollaborationYesBefore endmay increaseTerms of Service
MarketingYesBefore endcapped (cap: 7%)Sprout Social Terms of Service
Design & webYesBefore endmay increaseSquarespace Terms of Service
Developer & infrastructureYesBefore endmay increaseStoryblok Self-Service Terms
AI & automationYesBefore endmay increaseTerms of Service
MarketingYesBefore endnot statedRegulations (Terms of Service)
CollaborationYesBefore endmay increaseSurveyMonkey Terms of Use
CollaborationYesBefore endmay increaseTerms of Service
CollaborationYesBefore endmay increaseTypeform Service Terms and Conditions (+ Payment Terms and Conditions)
Developer & infrastructureYesBefore endnot statedTerms of Service
Customer supportYesBefore endmay increaseSoftware as a Service Agreement
Design & webYesBefore endmay increaseWebflow Terms of Service
CollaborationYesBefore endmay increaseTerms of service
HR & payrollYesBefore endcapped (cap: 5% vs. preceding term's price list for same plan (plus company-size/add-on adjustments))Terms of Service
CollaborationYesBefore endmay increaseWrike Terms of Service
AI & automationYesBefore endmay increaseZapier Terms of Service
Security & ITYes–not statedTerms of Service - Subscription Terms for Business Customers
HR & payrollYes–not statedTerms of Service
Customer supportYes–may increaseGeneral Terms of Service
Data & analyticsNo–not statedElastic Cloud Service Subscription Agreement
HR & payrollYes–may increaseTerms of Service
Security & ITNo–at least +7% unless Iru gives 60 days' noticeIru (formerly Kandji) Terms / Customer Agreement
Developer & infrastructureYes–may increaseTerms of Service
Customer supportYes–may increaseTerms & Conditions (Quality Unit)
Data & analyticsYes–+7% at every renewalTerms of Use (Master Services Agreement)
HR & payrollYes–may increasePaychex HR PEO Terms of Service
Developer & infrastructureYes–same priceCustomer Terms of Service
Developer & infrastructureYes–may increaseTerms of Service
MarketingNo–not statedTerms of Service
CollaborationYes–may increaseShareFile and Podio End User Agreement
Data & analyticsNo–not statedSnowflake Terms of Service
Customer supportYes–not statedTerms of Service and Conditions of Use
Security & ITNo–not statedEnd User Subscription Agreement

06  /  Context

Consumer laws mostly stop at the company door

Many US states regulate automatic renewals, but most of those laws protect consumers. California’s Automatic Renewal Law, for example, defines a consumer as someone buying for personal, family or household purposes (Cal. Bus. & Prof. Code § 17601). A company buying software seats is usually outside that definition.

That leaves the contract itself. For a business, the notice period in the vendor’s terms or order form is the rule, and missing it by a day usually means another full term at whatever price the vendor sets.

07  /  Method

How we did this

We picked 298 widely used B2B SaaS vendors across CRM, collaboration, HR, finance, security, data, developer and marketing software. For each one we opened the public customer agreement that governs paid business plans (master subscription agreement, customer terms or terms of service) on the vendor’s own website and recorded the renewal, notice and pricing clauses verbatim.

230 of the 298 documents set out renewal terms we could classify. 54 leave renewal entirely to a non-public order form, and for 14 we could not find or open a customer agreement; those are listed in the CSV but not counted in the percentages. We count a contract as renewing automatically when it continues and bills for a new period unless the customer acts, even if it never uses the word “renew”. Notice periods given in months were converted at 30 days per month; 3 vendors count in business days, which the table and calculator show as such. Where monthly and annual plans differ, the table shows the annual plan. A price cap means the terms limit the renewal increase; a built-in increase means the terms set an increase that applies unless the vendor says otherwise. Every row links to the document we read and shows the date we read it.

Limits: these are default terms. Negotiated enterprise contracts and order forms often change them, and vendors update their terms without notice to the public. Nothing here is legal advice.

Data licensed CC BY 4.0. Spotted a clause that changed? Email team@theprocurementmanager.com.

Cite this study

Benz, M. / The Procurement Manager (2026). The Auto-Renewal Trap: notice periods in 298 SaaS contracts. theprocurementmanager.com/research/saas-auto-renewal

Press

Max Benz, Founder. Charts, the raw data and comment: team@theprocurementmanager.com

The Procurement Manager puts every notice deadline on a timeline and gets the renew-or-cancel decision made before it passes.

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